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Perfumes

Every scent
tells a story.

Understand fragrance like a professional: the five core families, the concentrations on every label and how to choose the right perfume for every moment.

The five families

Find your scent family.

Woody

A warm and earthy fragrance, evoking the essence of nature with rich, woody undertones. Perfect for those who seek an elegant, grounded scent that embodies sophistication and timeless allure.

Common notes
Sandalwood, cedar, vetiver, patchouli and oud.
Best for
Evenings, autumn and winter, quiet luxury.
Examples
Creamy sandalwood, smoky cedar, earthy vetiver.

Spicy

Intense and exotic, spicy scents add warmth and intrigue.

Common notes
Clove, cinnamon, pepper, and nutmeg.
Best for
Evening wear, cooler seasons.
Examples
Peppery warmth, smoky cinnamon, or zesty cardamom.

Fresh

Crisp, clean, and invigorating, fresh scents (green and aquatic) are often inspired by nature.

Common notes
Green leaves, herbs, oceanic accords, and citrus.
Best for
Everyday wear, fitness settings, and warm climates.
Examples
Fresh-cut grass, ocean breeze, or lemon and basil.

Oriental

Rich, warm, and exotic, oriental scents are sensual and bold.

Common notes
Vanilla, amber, musk, and spices like cinnamon.
Best for
Evening wear, colder months, or special occasions.
Examples
Spicy vanilla, amber musk, or incense.

Floral

Romantic and feminine, floral perfumes are inspired by the scent of fresh flowers.

Common notes
Rose, jasmine, lily, peony, and gardenia.
Best for
Daytime wear, spring and summer, romantic settings.
Examples
Dewy rose, white jasmine, soft peony.
More families

Beyond the classics.

06

Citrus

Bergamot, lemon, mandarin, neroli — bright and sparkling.

07

Gourmand

Vanilla, caramel, tonka, coffee — sweet and cosy.

08

Chypre

Bergamot, oakmoss, labdanum — elegant and mossy.

09

Fougère

Lavender, coumarin, geranium — aromatic and classic.

010

Leather

Birch, suede, saffron — smoky and refined.

011

Oud

Agarwood, rose, amber — deep and resinous.

Concentrations

Parfum, EDP, EDT —
what’s the difference?

The label tells you how much perfume oil is in the bottle — which changes longevity, intensity and price.

Extrait de ParfumParfum · Pure perfume
20–30%Perfume oil
8–12h+Longevity
Eau de ParfumEDP
15–20%Perfume oil
6–8hLongevity
Eau de ToiletteEDT
5–15%Perfume oil
3–5hLongevity
Eau de CologneEDC
2–4%Perfume oil
≈ 2hLongevity
Eau FraîcheBody mist
1–3%Perfume oil
1–2hLongevity
Perfume Oil · AttarAlcohol-free
Oil basedPerfume oil
8h+ · closeLongevity

Typical industry ranges. Each perfume house sets its own formula; skin, climate and application also affect performance.

The fragrance pyramid

How a perfume
unfolds.

Top notes · 0–30 min

The first impression

Light, volatile molecules — citrus, herbs, light fruits — that you smell first and that fade quickly.

Heart notes · 30 min–4 h

The character

Florals, spices and green notes that form the core identity of the fragrance.

Base notes · 4 h+

The memory

Woods, amber, vanilla, musk and oud — rich, slow-evaporating materials that linger on skin and fabric.

Which should you buy?

The right perfume
for every moment.

MomentFamiliesConcentration
Office & daytimeFresh · Floral · CitrusEau de Toilette or light EDP
Evenings & dinnersOriental · Woody · SpicyEau de Parfum
Weddings & celebrationsOud · Oriental · Rich floralExtrait or EDP
Dubai summer daysFresh · Aquatic · CitrusEDT or Eau Fraîche
Winter eveningsSpicy · Woody · GourmandEDP or Extrait
Gym & sportFresh · GreenEDC or body mist
A gift for someone newDesigner floral or woodyEau de Parfum
Stocking a storeMix of all familiesEDP best-sellers + fresh EDTs
FAQ

Perfume types, answered.

What are the main types of perfume?

Perfumes are classified by fragrance family — such as woody, spicy, fresh, oriental and floral — and by concentration: Extrait de Parfum, Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC), Eau Fraîche and perfume oils (attars).

Which perfume type lasts the longest?

Extrait de Parfum and perfume oils usually last longest (often 8 hours or more), followed by Eau de Parfum (6–8 hours). Woody, oriental and oud fragrances also tend to last longer than fresh citrus scents.

Should I buy EDP or EDT?

Choose EDP for longer wear, evenings and cooler weather; choose EDT for daytime, the office and hot climates. They are often slightly different compositions, so try both if you can.

What perfume is best for Dubai’s climate?

Fresh, citrus, green, aquatic and light floral fragrances are best for daytime in Dubai’s heat. Save rich oud, amber and spicy scents for evenings and air-conditioned settings.

Keep reading

From the Journal.

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